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in Etsy Tips and Tricks

How to market your Etsy Shop on Google

If you’re not using the Google Shopping ads feature in Etsy to market your Etsy Shop on Google, you should be!  Etsy works directly with Google Shopping to feature your listings in Google Shopping search results.  Every time someone puts your keywords into the Google search bar your listings come up in the Google Shopping results. If you sell baby girl bows and you have your Google Shopping ads turned on every time someone shops for “baby girl bows” your listings will pull up in the search results on Google Shopping.

How to market your Etsy shop on Google #etsyshopowner #howtoetsy

Why you should market your Etsy shop on Google

Take a look at my stats for May. Right now it’s not even 8am on May 30th so I still have a couple of days to go but this will give you a good idea of what Google Shopping Ads can do for your shop. I currently have 16,243 impressions from Google Shopping. That means that this month so far, 16,243 people have seen my listings on Etsy. Of those impressions I got 189 clicks to my shop and 12 orders. The revenue so far is $242.32 (my items are relatively inexpensive) and it has only cost me $28.74 in marketing fees.

market your Etsy Shop on Google

I have my fee threshold set at $1.00 per day so I will never pay more than $30-$31/per month for marketing. Once I reach $1.00 for the day Google stops showing my products. If I were to increase my spending to $2.00/ per day I would double my exposure and likely see a pretty big jump in revenue. I’ve had it set at $1.00/day since I opened my shop and I’m happy with these numbers.

 

Etsy lets you turn this feature on and off whenever you’d like so if you want to give it a shot but aren’t sure you want to spend $30 on it just yet, go ahead and turn it on in your shop and set your threshold to $1.00/day. When you’ve reached the max you’re willing to spend, just turn it off.  There’s no penalty or monthly commitment to use this feature.

How to get started

To market your Etsy Shop on Google, head to your shop manager and select “Marketing” then “Google Shopping”.  From there turn on the “Advertise with Google Shopping ads” feature. From there you can select your daily budget, what country’s you’d like to advertise in and if you’d like to automatically advertise your new listings as you create them.

 

Once you have your ads turned on and you have selected your location and spending limit you can scroll down and choose which of your listings you want to feature in Google Shopping. You can manually turn listings on or off or you can turn all listings on at the same time. During the holiday season I like to only advertise my holiday items so I go in and edit my account a lot.

Give it a try

If you’ve given it a try and you decide you’re not thrilled with it, just turn off the feature and you won’t be charged any more. The fees for this are added to your bill along with your listing fees, transaction fees and shipping fees. There’s no need to make a separate payment to Google just to market your Etsy Shop on Google. Etsy takes care of it all. If you use the QuickBooks for Etsy feature it automatically categorizes your Google Shopping fees as marketing so you get that write off for advertising.  You should really give it a shot. It’s a great way to promote your listings and bring in more money and that’s what we’re here to do, right?

 

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Are you crafty or do you have a unique talent? Do you want to learn how to use the Cricut or be your own boss by starting your own Etsy shop?

At Crystal's Crafties I provide detailed tutorials on how to use the Cricut and create other DIY crafts. I also provide step-by-step instructions and tips for creating an Etsy shop and being a successful Etsy seller. When I started with my Cricut and my Etsy shop I found that I was having to look through dozens of websites to get all the info I needed. There just wasn't a one-stop-shop for everything I needed.

That's why it's my mission to provide you with all the info you need to set up your Etsy shop and be a successful Etsy seller. And to get you crafting some of the DIY's you're going to want to sell in your Etsy shop.

If you're struggling with how to use the Cricut, with DIY crafts or your Etsy shop I think you'd really enjoy reading my blog.

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